Demand Media

Redesign of their social media tools

screenshot of Demand Media Social Media Tools

More than 600 retailers, brands and publishers use Demand Media’s integrated community platform (Pluck) to reach and grow their audience.

I redesigned their enterprise social media tools from the ground up. This included wireframes, flows and visual design.


Because the coding was being done by another team at a later date, I also created detailed specifications for all the social widgets.

Specifications for the visual design
Specifications for the visual design