I’m Rob Jones, a seasoned Product Designer and Design Leader with experience in both enterprise and consumer digital products.

Byte

How I built and led the product team that delivered a company-strategic mobile app.

TrustRadius

Tackling customer churn by designing user invite and user management features.

Incepto

The research and design journey of getting to MVP in a 0→1 fintech app.

About me

I’m passionate about user research, product design, strategy, and design leadership; and have proven experience in both enterprise and consumer digital products.

Currently I’m the Founding Designer at Incepto, a startup that is building a next-generation Financial Planning and Analysis tool for CFOs.

Some of my previous work:

Designed and led the mobile app team for byte®, the leading direct-to-consumer clear-aligner company,

Built the design practice and team at TrustRadius, a trusted software review platform.
I have also worked with notable clients such as frog design, IBM, and FedEx Office.

I’m passionate about user research, product design, strategy, and design leadership; and have proven experience in both enterprise and consumer digital products.

Currently I’m the Founding Designer at Incepto, a startup that is building a next-generation Financial Planning and Analysis tool for CFOs.

Some of my previous work:

Designed and led the mobile app team for byte®, the leading direct-to-consumer clear-aligner company,

Built the design practice and team at TrustRadius, a trusted software review platform.
I have also worked with notable clients such as frog design, IBM, and FedEx Office.

I’m passionate about user research, product design, strategy, and design leadership; and have proven experience in both enterprise and consumer digital products.

Currently I’m the Founding Designer at Incepto, a startup that is building a next-generation Financial Planning and Analysis tool for CFOs.

Some of my previous work:

Designed and led the mobile app team for byte®, the leading direct-to-consumer clear-aligner company,

Built the design practice and team at TrustRadius, a trusted software review platform.
I have also worked with notable clients such as frog design, IBM, and FedEx Office.

How I work

While I could fill volumes with all the things I've learned about product design, here are some of the more important lessons I've learned along the way.

Get the band together.
Design, Dev, and PM start projects together and meet frequently. No throwing stuff over the fence, ever.

Talk to users. Track insights.
Every product team needs regular exposure to users. The insights learned need to be tracked and shared.

Bring in experts early.
There are folks in the org who have knowledge that will impact the project. Bring them on to help from the start.

Be agile. For real.
As a feature is being built, you learn. Doing is learning. Design needs to be able to change in-flight. This is the way.

Longer projects need small, testable releases.
Software needs to be used to improve. 6-month releases with no usable software until the end is waterfall, even if you’re working in sprints.

Show, don't tell.
Talk is cheap. Even if you're not a designer, I encourage everyone to show their ideas in any way that’s comfortable to them.

Want to know more?

If you're interested in hearing more about my work, I'd love to hear from you!

Want to know more?

If you're interested in hearing more about my work, I'd love to hear from you!

Want to know more?

If you're interested in learning more about my work, I'd love to hear from you!

Want to know more?

If you're interested in learning more about my work, I'd love to hear from you!